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Archive for the ‘Conversion Optimization’ Category

As identified in a previous post, there are around 20 possible reasons for shopping cart abandonment and 12 tips to minimize the drop-off spots in your checkout process.

To facilitate the comprehension of these critical principles, I have designed wire-frames with step-by-step explanations on how to enhance your checkout flow and increase the completion rate of your online orders.

Checkout Process Usability wireframes: single-screen shopping cart - step 1 (sign in)

Checkout Process Usability wireframes: single-screen shopping cart - step 1 (sign in)

Checkout Process Usability wireframes: single-screen shopping cart - step 2 (shipping address & delivery options)

Checkout Process Usability wireframes: single-screen shopping cart - step 2 (shipping address & delivery options)

Checkout Process Usability wireframes: single-screen shopping cart - step 3 (billing address & payment options)

Checkout Process Usability wireframes: single-screen shopping cart - step 3 (billing address & payment options)

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Checkout Process Usability wireframes: single-screen shopping cart - step 4 (review information & place order)

Checkout Process Usability wireframes: single-screen shopping cart - step 4 (review information & place order)

Checkout Process Usability wireframes: single-screen shopping cart - order confirmation (order details, login request & re-engage customers)

Checkout Process Usability wireframes: single-screen shopping cart - order confirmation (order details, login request & re-engage customers)

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Up to 8 seconds & 15 words to convince visitors.

This is a comprehensive research with data, best practices and latest trends in Landing Page Optimization.

Areas covered includes:
– Definitions & business needs
– Considerations: human being limitations
– Goals and key actions expected from users
– Tactics for improving your conversions
– Case Studies: Vonage, PDF Suite, Netgear
– Dynamic Landing page mechanism
– B2B landing page feedback

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