Posted in Conversion Optimization, Shopping Cart / Checkout, Usability & Web Design, tagged 1 800 flowers, 1-800-flowers.com, adobe, alternate payment methods, amazon payment, argos.com, automated chat agents, automatic chat window, average items per order, average order value, Axance, bbb, billing page, billmelater, buy.com, cart abandonment, chat window, checkout, checkout abandonment rate, checkout process, checkout workflow, comparison shopping, complete order, confirmation page, conversion rate, coupon offer, customer engagment rate, delivery cost, delivery details, dell.com, digital river, discount pop-up, dropp-off spots, drugstore.com, e-commerce, e-shopping, ebillme, ecommerce transactions, email shopping cart, eshopping, ev certification, facebook, faq page, footsmart, forced registration, free shipping, from completion workload, google checkout, guest checkout, hidden charges, hp.com, https, instant discount coupon, jjill, landing page to cart rate, live chat agent, liveperson, local phone number, login, look for a coupon, loyalty program, LPI, mark and spencers, mastercard securecode, message forms, molecular inc, multi-screen checkout, noting fields, office depot, office max, order completion rate, password, payment page, paypal, payphrase, popular media, preferred payment option, print cart, product availability, product page, promotional code, re-engage customers, recent history, retail, retailers, retargeting email, save cart, security concerns, security logo, shipping charges, shipping page, shoebuy.com, shop offline, shop online, shopping basket, shopping cart, shopping cart abandonment rate, shopping cart conversion rate, shopping cart session, sign in, sign-in page, single-screen checkout, social media, social networks, ssl encryption, strongmail, t.j maxx, targeted response program, tealeaf, third party logos, truste, tuv label, twitter, upsaleit.com, verified by visa, verisign secured seal, viral tactic, visit to cart, wish list, word of mouth, zip code on November 18, 2009|
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65% shopping cart abandonment rate w/ an average cart value of $109.
This practical presentation is the one-stop-shop guide with data, best practices and latest trends in Checkout Flow Optimization.
Areas covered includes:
– Checkout process KPIs for retailers
– Top 20 reasons for cart abandonment
– Retailer checkout investment priorities for 2009
– 12 tips to minimize the drop-off spots
– 2 methods to re-engage customers
– Supposedly good ideas, think twice!
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Matthieu Dejardins - eCOMMERCE ACTIVIST: Conversion Optimization, Landing Page, Shopping Cart, Analytics/Testing 