Posted in Product Comparison Shopping Engines, tagged agencies, amazon, Amazon MarketPlace, Amazon ProductAds, AOL, AT&T cashback offer, Become, bing, Bing Shopping, Bizrate, browsing consumers, buying options, Cash Back, CashBack Search Engine, Channel Advisor, Channel Intelligence, Ciao, Comparison Shopping Engines Survey, comparison sites, Comparison sites users, cost per acquisition, cost per click, CPA, CPC, CPC Strategy LLC, CSE, data feed for Shopping Engines, data feed optimization, ebay cashback offer, Econsultancy, exploratory phase, Forrester Research, Google, google base, Google Product Search, Google Squared, Greenfield Online, HP cashback offer, JellyFish, Kelkoo, Live, Manufacturer Part Number, marketplaces, Microsoft, Motorola, MPN, MSN, Nextag, Paypal cashback offer, Pricegrabber, product comparison engines, Product Comparison Shopping Engines, Pronto, retailers, search engines, Shop, ShopLocal, shoppers, Shopping, shopping engine experts, Shopping engines, Shopzilla, SingleFeed, Smarter, The State of The Retailing Online 2009, Tigerdirect cashback offer, unique value proposition, Universal Product Code, UPC, Verizon, Yahoo! Ecommerce, Yahoo! Shopping, Yahoo! Shortcuts, Yahoo! Web Analytics on November 24, 2009|
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In the US, 25% of internet audience (50 millions) passes through a shopping engine.
Close to 75 % of traffic goes to the TOP 7 websites.
If you’re looking to increase your ROI, this research identifies key insights that will sharpen your marketing decisions.
Throughout the presentation, Matthieu Dejardins explored the following questions/points:
– Why shopping engines?
– Who are the Comparison sites users?
– Shopping engines challenges
– Pre-launch checklist & what does it takes?
– Top 10 Data Feed Optimization Tips
– Vertical Segment for search engines
– Which CSE? Amazon & bing opportunities
– Which results to expect?
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